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Double Exposure - Ten Percent (1976 Disco Purrfection Version) Classic Disco

Tracks 15.11.2020 #CLASSIC DISCO, #RECOMMENDED BY KINGS, #WAVs + MP3s, **FREE TO BROADCAST**, **GOING FOR AIRPLAY**

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CLASSIC DISCO - DISCO PURRFECTION - WAV + MP3. A true true classic given the DJ DiscoCat 'purrfection tender love and care extended it to over 12 minutes, although it feels like half of that as it literally purrs along like the classic it is. For your consideration with a full Kings recommendation.

Double Exposure - Ten Percent 1976 Disco Purrfection Version - 8A - 120

This was the first commercially available 12 DJ remix ever. Up to this release, these promotional 12" singles were being distributed to only DJ's and not for sale to the general public.

The sound of Philadelphia International was provided by the stellar orchestra known as MFSB whose joyful and atmospheric sound drove the songs of Gamble and Huff to platinum sales. By mid 1975, the number of Philadelphia International hits were dwindling on the charts and the clubs. Then key members of MFSB began to change allegiances by joining an independent NY label named Salsoul run by the Cayre brothers Joe, Ken and Stan.

Once Salsoul had secured the finest backing band in the world, they turned up the sound on the drums bringing them forward in the mix making them hotter. Vince Montana who played the vibraphone, found a sympathetic ear in Ken Cayre and the two created a new sound by blending latin music with R&B along with the Philly style strings and supple bass lines to adorn the new tribal sound of disco.

The first club hit song to come out of that was the Ritchie Family's "Brazil" and became a sensation and it resulted in a #1 Disco hit for seven weeks! Now the label became a serious contender with Casablanca keeping up the disco beats for the masses.

Another act to benefit from the new sound was Double Exposure, originally known as the Philadelphia based R&B group United Image. It was formed in 1961 with Leonard "Butch" Davis, Charles Whittington, Jimmy Williams and Joe Harris. Signed to the legendary Stax label, they had a one off single "Love's Creeping Up On Me" in 1971, and then one more one off for Branding Iron Records, "The African Bump" in 1972. Neither made much of an impact.

They were signed to Salsoul in 1975 and immediately began working on their debut album "Ten Percent" in 1976. The intoxicating sound of the music took center stage and Ken Cayre approached legendary DJ Walter Gibbons to remix "Ten Percent" for a disco only release. Gibbons was the resident DJ at Galaxy 21 club located at 256 23rd Street in New York who favored music that had a tribal feel and had a reputation of being able to deconstruct and reconstruct the musical arrangements of many disco songs.

Once Gibbons completed his work, Salsoul released the remix as a DJ Only mix then decided to make it the first ever commercially available disco single when they saw how popular it became in the clubs. It spent six weeks at #2 on the disco chart. The 12" was released to the public with a $2.98 price tag, undercutting the other more expensive 12" singles that cost as much as $7. Disco historian Vince Aletti mentioned the song in his column dated May 15, 1976 along with his complaint that the speed of the 12" singles was not indicated on the label, leaving DJ's in the dark as to whether 33 or 45 was correct and wasting precious time to line up the next song. Salsoul made sure to indicate the speed above the title of the song.

The song peaked at #54 on the Hot100 and #63 on the R&B chart but has had enduring appeal and influence on disco.

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Double Exposure - Ten Percent (1976 Disco Purrfection Version - 8A - 120 Classic Disco)

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